Welcome to Born Learning!

We know that what happens in a child’s early years matters – for success in life and for school readiness. Yet many parents and caregivers don’t know exactly what actions to take to prepare young children for school, or feel like they don’t have time to do what’s needed.

That’s why United Way and its partners have launched this unprecedented national public engagement campaign called Born Learning. Through advertising, parent education and community impact, the Born Learning campaign will help parents, caregivers and communities take action to provide quality early learning opportunities for young children.

The campaign includes TV and radio public service announcements; tools for parents, ages and stages descriptions and other handouts for parents and caregivers; an interactive Born Learning Trail that can be set up in different communities; and www.bornlearning.org, a website that explores ways to turn everyday moments into fun learning opportunities.  These materials and links to the website are available for businesses to share with their employees and/or customers.  For more information, e-mail plindsay@uwmcm.org or visit www.bornlearning.org.